SEO & Growth strategist · 7+ years in search, decision behavior, and conversion

Building organic growth engines powered by SEO, content, experimentation and analytics.

I connect discoverability, intent, conversion, personalization, experimentation, and measurement so growth stops behaving like six departments politely ignoring each other.

SEOContentExperimentationPersonalizationAnalytics+1 more

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Operating layer

Demand capture, journey logic, conversion behavior, and measurement stitched into one commercially useful machine.

SEO

Content

Experimentation

Personalization

Operator

Years in SEO

₹6Cr+

Revenue impact

20M+

Visits recovered

+34%

Lead lift

Core identity

SEO is the foundation. Growth is what it grows into.

Seven years of understanding how people search, what they actually mean, and why they do or don't convert — that's the root. CRO, experimentation, personalization, analytics, products — all grew from that same soil.

The pattern across all of it: systems that reduce uncertainty, connect parts that usually ignore each other, and make growth more legible over time.

Three layers

Operator. Builder. Educator. One center of gravity.

The breadth stops looking random and starts behaving like an actual identity.

Operator

I build growth systems, not isolated channel outputs.

This is where search, content, CRO, experimentation, personalization, and analytics stop being separate workstreams and start acting like one commercial system.

Capture demandMap intentReduce frictionDesign measurementRun experiments

Builder

I productize repeated problems into tools and utilities.

Waitdelta, WhatShouldICharge, SENZUKAI, CROBrain, and Convert2Mail all come from the same instinct: recurring ambiguity is often a product opportunity wearing a fake mustache.

Utility-led productsIntelligence toolingDecision supportStructured diagnosticsOperational leverage

Educator

I teach systems so capability scales beyond my own output.

Workshops, lectures, and curriculum design are not decorative. They are how complex thinking becomes transferable inside teams, classrooms, and organizations.

LecturesTeam workshopsFramework buildingMentoringCapability transfer

Selected work

Systems built. Problems solved.

FMCG · Fintech · B2B · Healthcare · Infrastructure

Growth systems · Agency · Multi-industry₹6Cr+ revenue impact

Scaled a 2-person SEO pilot into a 30-member growth engine.

Turned a specialist function into a cross-disciplinary growth capability spanning SEO, content, CRO, analytics, and experimentation.

Open case study

Organic recovery20M visits recovered

Recovered 20 million organic visits in two months.

Diagnosed structural visibility issues and restored performance through sharp prioritization and execution.

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Conversion design+34% lead lift

Improved lead conversion by 34% through smarter journey logic.

Mapped leakage, improved decision paths, and used experimentation to turn interest into action more reliably.

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Services

How we can work together.

Strategy to execution. Audit to system design. Flexible by default.

SEO Strategy & Audit

Technical, content, and entity-level SEO diagnosis. Full roadmap, not just a checklist.

Growth System Design

Connect acquisition, conversion, personalization, and measurement into one operating loop.

CRO Audit

Identify where users drop, hesitate, or fail to convert. Fix the journey, not just the button.

GTM Planning

Go-to-market strategy grounded in search intent, audience behavior, and conversion logic.

AI Visibility & GEO

Position your brand for discovery in AI-era search — LLMs, SGE, and beyond.

Team Capability Building

Workshops and training that transfer frameworks and judgment, not just tactics.

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Builds

A second world opens here.

Each one encodes the same instinct: reduce uncertainty through better intelligence.

Waitdelta

waitdelta.com

Opaque visa wait times create anxiety and poor planning.

Live monitoring utility that turns uncertainty into clarity.

WhatShouldICharge

whatshouldicharge.io

Freelancers price with guesswork more often than logic.

Pricing intelligence that gives structure to decision-making.

SENZUKAI

SEO data is abundant, but diagnosis is often shallow.

Search intelligence designed to turn raw data into strategic clarity.

CROBrain

Experimentation memory is usually messy and reactive.

A system for logging tests, generating hypotheses, and diagnosing leakage.

Convert2Mail

Email design handoffs take days, lose fidelity, and need a developer every time.

Upload your design, get production-ready HTML in minutes. No dev needed.

Invite to speak

Capability-building is part of the work.

I teach students, practitioners, and teams how modern search, CRO, AI visibility, and experimentation fit together as one system.

MastersUnionSchbang AcademyUpgradHubSpotDSP Mutual FundsKC College

Send an invite

AI-era search & GEO

How search is changing and what it means for visibility strategy.

SEO to CRO system design

Building the bridge between demand capture and conversion.

Growth diagnostics & measurement

How to identify where growth is actually leaking.

Experimentation rigor

Running tests that generate learning, not just lift.

Capability-building

For students, teams, and institutions learning the new machine.

Systems philosophy

“Growth is not channels. It is system design. Traffic without behavior understanding is shallow. Conversion without measurement is superstition. Intelligence without action is just dashboard cosplay.”

— Smith Shah

Work with me

For teams that want more than isolated tactics.

The most useful work usually lives where discoverability, conversion, intelligence, and capability need to behave like one machine.

Email Smith LinkedIn

Hire me

Growth systems, SEO strategy, diagnostics, CRO, experimentation, and strategic design.

Invite me to speak

Workshops, lectures, conference talks, and capability-building sessions.

Collaborate

Interesting products, founder partnerships, and cross-functional opportunities.