Recovered 20 million organic visits in two months.

A large B2B enterprise platform experienced a sudden, severe decline in organic visibility — losing approximately 20 million visits over a short period. Internal teams had been making changes without a unified SEO governance framework, leading to structural issues that compounded over time.

I conducted a full-stack diagnostic: technical crawlability, content architecture, internal linking topology, entity signals, and competitive positioning. The approach was not "fix everything" — it was "identify the 15% of issues causing 85% of the damage and fix those first."

Priority shifted from broad content production to structural repair. Technical debt was addressed systematically. Internal linking was redesigned around entity clusters rather than keyword targets. A governance framework was introduced to prevent recurrence.

20 million organic visits recovered within two months. More importantly, a system was put in place to ensure visibility was maintained, not just restored.